Pulmonary Hypertension Association of Canada Launches New Educational Campaign Targeting Medical Professionals for World Pulmonary Hypertension Day 2017

PHA Canada Launches New Educational Campaign Targeting Medical Professionals for World PH Day 2017


April 24, 2017 - For Immediate Release

Event date: Friday May 05, 2017

Vancouver, BC (April 24, 2017)—The Pulmonary Hypertension Association of Canada (PHA Canada) will mark the 6th annual World Pulmonary Hypertension Day on May 05, 2017 with the launch of Sometimes It’s PH, a new educational campaign targeting medical professionals. On May 05th, PHA Canada will release its new www.SometimesItsPH.ca website featuring information on pulmonary hypertension (PH) including its signs and symptoms, risk factors, diagnosis, and treatment.

PH is a rare disease that shares a number of its symptoms with other more common conditions (such as asthma, COPD, anxiety, and chronic fatigue), resulting in many patients being misdiagnosed. Without treatment the average life expectancy of someone with PH is less than three years. Alarmingly, it takes more than two years for many patients to get diagnosed with PH in Canada. Because PH is a progressive disease, the earlier patients are treated, the better their chances of managing their symptoms and maintaining their quality of life. Unfortunately, lack of awareness of PH—both in the general public and medical community—can cause significant diagnosis delays, with the result that 75% of patients have advanced PH by the time they are diagnosed.

Sometimes It’s PH aims to reduce delays to diagnosis by encouraging medical professionals—such as GPs, respiratory therapists, and internists—to consider pulmonary hypertension in their practice. The new campaign website, www.SometimesItsPH.ca, provides comprehensive information to help medical professionals identify the signs and symptom of PH, order investigative tests if they suspect PH, and refer patients to a specialized centre to confirm a diagnosis of PH.

For inquiries, please contact:
Mariane Bourcheix-Laporte
Communications and Engagement Manager, PHA Canada

604-682-1036 x102 / 1-877-774-2226 x102


About Pulmonary Hypertension
Pulmonary hypertension (PH) is a rare but very complex and serious lung disease, which is progressive and potentially fatal. PH is defined by high blood pressure in the lungs, which leads to enlargement and weakness of the right-side of the heart—a serious type of heart failure. PH can strike people of all backgrounds, ages, and genders. It is estimated that approximately 5,000 Canadians have been diagnosed with pulmonary hypertension, but as many as 10,000 may be affected by the condition. While there is currently no cure for PH, thanks to available treatments, many patients are living longer, healthier lives.

For more information, please visit: www.phacanada.ca/en/about-ph

About World PH Day
Celebrated annually on May 5th since 2012, World PH Day is an international event that raises awareness of pulmonary hypertension worldwide. World PH Day focuses on the importance of improving the quality of life and life expectancy of the more than 25 million people living with PH worldwide. Over 80 international PH patient associations participate in World PH Day by organizing national awareness campaigns. PHA Canada celebrates World PH Day with its Paint Canada Purple campaign, which seeks to illuminate landmarks throughout Canada in periwinkle blue.

For more information, please visit: www.phacanada.ca/worldphday2017 and www.worldphday.org.

About the Pulmonary Hypertension Association of Canada (PHA Canada)
The Pulmonary Hypertension Association of Canada (PHA Canada) is a federally registered charity whose mission is to empower the Canadian pulmonary hypertension community through support, education, advocacy, awareness, and research. PHA Canada has been working to better the lives of Canadians affected by pulmonary hypertension since 2008. PHA Canada represents the Canadian pulmonary hypertension community, which consists of approximately 5,000 patients.

For more information, please visit www.phacanada.ca.

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